You’ve seen the signs. Traffic’s trickling instead of flowing, engagement’s dipped into polite silence, and your homepage still thinks it’s 2017. Somewhere along the way, your business’s online presence went stale. And if your digital storefront doesn’t evolve fast enough, customers will drift toward competitors who don’t hesitate to keep pace. To stay relevant in 2025, you need more than fresh fonts and trendy jargon, you need a thoughtful shake-up grounded in reality, not just buzzwords. Start by